World Mental Health Day
FOCUS: Brand identity, Iconography, Animation, Experiential

Every year, the mental health nonprofit, Project Healthy Minds, hosts two events in celebration of World Mental Health Day - a free day of activities at Hudson Yards, and an evening fundraiser gala. In 2023, I built the identity for these two events, including logos, an iconography system, and color palette. Together with my talented creative team, we built out various assets to support the event, from digital invites to signage to experiential photo moments.