Care/of was historically known for its monthly subscription service, which allows customers to customize their vitamin routine to their individual needs. In 2024, we launched Ready Packs - pre-curated packs for some of our most common heath goals, offered at a lower price point. As lead designer on this project, I created a suite of digital marketing materials to support this campaign, including email, organic social, and paid social assets. The goal was to help our customer understand how these differed from our personalized packs in an easily digestible way, while making the launch feel special and exciting.