Feel Your Youest Campaign
FOCUS: Creative concepting, Digital design, Packaging
FOCUS: Creative concepting, Digital design, Packaging
January is the most important month of the year in the wellness industry - a time where forming new habits are top of mind for customers. The Care/of brand team came up with the concept of Feel Your Youest as a way to communicate to our customers that we celebrate individuality - we support whatever makes them unique with specially tailored vitamins and wellness products.
I collaborated closely with Care/of’s brand design team to translate our concept into a 360 digital campaign, reflecting individual health goals and our brand's core value propositions. Together, we translated our campaign concept into a visual system — using parentheses for a secondary voice, bold text-driven graphics, pill cut-outs, and a balance of product and lifestyle photography. As lead designer on email, I created over 40 emails for this campaign, setting up custom templates to use throughout for consistency.
As part of this campaign, we also decided to make an exclusive piece of merch, a card game called “Youest You.” I was tasked with designing the card game, from concept to completion.
I collaborated closely with Care/of’s brand design team to translate our concept into a 360 digital campaign, reflecting individual health goals and our brand's core value propositions. Together, we translated our campaign concept into a visual system — using parentheses for a secondary voice, bold text-driven graphics, pill cut-outs, and a balance of product and lifestyle photography. As lead designer on email, I created over 40 emails for this campaign, setting up custom templates to use throughout for consistency.
As part of this campaign, we also decided to make an exclusive piece of merch, a card game called “Youest You.” I was tasked with designing the card game, from concept to completion.