E.l.f. partnered with Bustle to bring buzz to the launch of their new primer, C-Bright Putty Primer. As lead designer on this project, I was responsible for putting together the art direction for the shoot, ensuring we captured beautiful imagery to use in the article that reflected the concept and highlighted everything the client wanted. We pulled in pops of oranges, pinks, and yellows to spotlight the primer’s main ingredient - Vitamin C. I made sure to incorporate some citrus in a tasteful way, grounding the product in organic textures and propping. We also added in sparkle to highlight the launch of the product, making it feel extra special.

See it live!