Care/of visual evolution
FOCUS: Creative concepting, Digital design, Packaging
When Care/of first started out, our visuals were all about being friendly, approachable, and convenient. But as we've grown and learned more about our target customer, we wanted to focus more on making it simpler to thrive and helping them see results. Part of the solution was to revisit our visual identity with the goal of ensuring our visuals could support the new strategy, differentiate us in the market with a more identifiable brand, and ensure we’re considering scalability and consistency.
After Creative Director Helen Steed laid the groundwork for our visual identity, we brought the process in-house, collaborating to unify our brand across all channels. With Care/of's design team, I developed new digital marketing templates and set standards for color, typography, and layout. Alongside this digital work, I also update the unboxing experience, developing a new dispenser and personal card to reflect our new visual guidelines.
After Creative Director Helen Steed laid the groundwork for our visual identity, we brought the process in-house, collaborating to unify our brand across all channels. With Care/of's design team, I developed new digital marketing templates and set standards for color, typography, and layout. Alongside this digital work, I also update the unboxing experience, developing a new dispenser and personal card to reflect our new visual guidelines.