MULTI-HYPHENATE CREATIVE. DESIGN CHAMELEON. BIG THINKER. BASED IN NYC.
5+ YEARS DESIGN EXPERIENCE ACROSS THE BEAUTY, FASHION, WELLNESS,& LIFESTYLE INDUSTRIES.
CURRENTLY: SENIOR DESIGNER @ CARE/OF
CARE/OF
2024 brand Evolution
When Care/of launched, its visuals were grounded in friendliness, approachability and convenience. As our brand has evolved and we’ve learned more about our target customer, Lexi, we’d like to focus more on our purpose towards making it simpler to thrive and helping her see results. In 2024, we revisited our brand identity with the goal of ensuring our visuals support our new brand strategy, creating more differentiation in a saturated market with a more identifiable brand, and ensuring we’re considering scalability and consistency.
BRAND DESIGN
PROJECT HEALTHY MINDS
World Mental Health Day & Gala
LOGO | BRANDING | ICONOGRAPHY | INVITE DESIGN
Project Healthy Minds is a non-profit organization that’s confronting the biggest crisis of our generation: the mental health crisis. Every year, they host an all-day event and evening gala for World Mental Health Day. In 2023, I created the visual direction for the event, creating the logo, icon system, and invites.
CARE/OF
Youest You Campaign
From concept to completion, I was responsible for crafting a vision for Care/of’s New Years 2024 campaign alongside my creative partners. This started with leading art direction to create beautiful assets for every touchpoint - and as lead designer on email, I was also in charge of designing over 40 emails for the campaign with newly branded layouts and visual direction inspired by the campaign ethos.
ART DIRECTION | ASSET DESIGN
NYLON x URBAN OUTFITTERS X CONVERSE
Latinx Heritage Month
DESIGN FROM CLIENT IMAGE ASSETS | ANIMATION
Urban Outfitters and Converse collaborated to feature two Latinx creators for Latinx Heritage Month. As lead designer on this project, I was tasked with creating engaging visuals for a card story on NYLON (BDG’s unique, mobile-first storytelling platform) to bring their stories to life.
E.L.F. X BUSTLE
E.L.F. primer putty launch
ART DIRECTION | ARTICLE DESIGN
E.l.f. partnered with Bustle to bring buzz to the launch of their new primer putty. I put together the art direction for this shoot, pulling in pops of oranges, pinks, and yellows to highlight it’s main ingredient - Vitamin C.
SUNGLASSES HUT, W MAGAZINE, TANQUERAY & MORE
Collage
COLLAGE FROM CLIENT IMAGE ASSETS | ANIMATION
Creating something out of nothing is one of my specialties! Take a look at what I can do with just a folder of images.